EOC Week 8- My USP compared to three others

My USP, in comparison to three other major competitors, is sex, or the idea of gaining an increase of sexual experiences and acquaintanceship with the opposite sex, by using my product. My whole goal is to introduce men to a fragrance that they like, and women adore. And by doing so, I wish to raise men' s confidence levels when being around women, and also, self-admiration by hopefully establishing more compliments when out on the town. Also, I wish to incorporate a bed-spay for females simply by promoting the cologne as such, not changing any part of the product at all, an idea given to me personally from a female. Another thing that will separate my product from others on the market, is simply the bottle that the cologne will come in.-A display on it's own, all glass bottle and holding base, to represent class, a satin-resembling, pillow shaped, black top, stainless-steel trim along base of cologne bottle holder, representing leading edge modernness, and two LED lights inside the base, one emitting red, (sex), and other emitting blue, (relax), onto the fragrance bottle itself, as if it were a celebrity on stage, in the spot light. One last feature of the bottle holder is to become a oil fragrance holder, (aimed at women) for when the cologne is all gone, and two sticks to accompany for use of aroma dispensing. The fragrance will exclusively be sold at premier department stores, such as Macy's, and Nordstroms, being priced around $75.00, to give customers a sense of value, uniqueness, and exquisiteness.