Follow up on the marketing plan is essential to the success of the business. I will oversee and consult with business professionals to analyze the operations from day to day. Making sure the product is delivered as scheduled, quality of the product is consistent, image of the company is portrayed right, and most of all, customers are satisfied. I will make sure that all employees are happy by means of making the work conditions not miserable, and include incentives when and if the product is a hit. "People are a unique aspect of retailing. Most retail sales involve a customer- salesperson relationship, if only briefly...Retail salespeople persuade shoppers to buy. "-pg.207 Hair Lamb McDaniel-MKTG. A lot will depend on the sales location and salespeople, but also the image of the product and company. Keeping satisfied customers is a primary goal because, "Marketing to repeat customers is more profitable than first-time buyers."-pg.301 Hair Lamb McDaniel-MKTG.
Evaluation is the key to maintaining a successful marketing plan. Going through the channels, evaluating as needed to maintain quality and on time delivery are essential. I will include market audits to determine the full profile of the marketing efforts for development and revisions of the marketing plan. Establishing formal and informal control programs will make the entire operation more efficient.
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