Thursday, February 25, 2010

EOC Week 7-Pitch

"Twenty One 42," for her bed - A real man's fragrance. Inspired by the scent left behind on her bed from the exclusive, erotic, intimate night before. As she acquires the aroma propelled from her sheets, she can only embrace one thing from her memoir...him. The cologne is a light eau de toillette with a blend of oriental mixes of spices, amber, rich, musky, and citrus traits. Light enough so it doesn't annoy him or nearby-ers, but powerful enough so she can notice it from a close distance. In-between, I would say, of close and bold fragrances. Hoping to introduce a line for her, by way of a bed-spray, and traditional promotion for him as a cologne. Twenty One 42, represents the new male fragrance for the twenty-first century, inspiring young men to go out and get the girl of his dreams and grab attention of all noses along the way. Also, encompassing women alike to wish for a man of stature as she lays in her bed and fantasize of the one she can call hers, endeavoring among the streets when out around town, graciously searching for that familiar scent who bears her male counterpart, soon to be the physical remedy to her every need. The fragrance is about class, defiance, and confidence. Bottled in a see through glass case, with a top made to look like black satin, resembling a pillow, and a square-shaped holder made of all glass that the bottle rests in- with two tiny LED lights emitting from counter-corner of the base, on to the bottle of fragrance as if it was a celebrity on stage, in the spot light. Twenty One 42, inspired by woman, admired by men.

Thursday, February 18, 2010

EOC Week 6 Campbell’s Soup

My ultimate favorite type of soup would have to be Campbell’s Chicken Noodle Soup mixed with either Campbell’s Cream of Chicken or Cream of Mushroom, or sometimes both. Since a child growing up my grandmother used to make this for all her grand children and she had her own recipe where she added other ingredients to it. So I guess every time I have a spoon-full of it, it brings me back to home and at stressed times, it comforts me. Also it tends to warm my body from the inside out on those frosty winter days and is a quick alternative to a meal when I’m rushing to have something to eat. I truly can say that I have never had chicken noodle soup as good as my granny’s recipe. I try to duplicate her way of making it, but it’s something about hers that just can’t be copied-guess it’s the granny’s touch!

Thinking of a great soup that would compliment Campbell’s condensed product line; I would have to say, Oxtail Soup. I think it would be a great new extension because there are so many people in this world who prefer, or by religion choose, beef over other meats. It is also a widely used soup in many cultures, but at the same time a unique food in many other countries. I love oxtail soup because the meat itself has a distinct flavor, and when mixing it with vegetables it is just mm…mm…marvelous; plus very nutritious.

Thursday, February 11, 2010

EOC week 5 Super Bowl Commercial

Out of all of this year’s Super Bowl ads, the Doritos ad with the kid slapping his mom’s date was my most memorable. There were a few other commercials that were good, but this one just came out of nowhere and grabbed my attention by being, well how else can I say it, but…shocking. It gained notoriety in my book by being surpassing hilarious. It started out as being just another one of those happy-go-lucky, cheerful commercials of a guy taking out a beautiful date, but I knew something was to come of it because after all it was the Super Bowl, so I just sat there and kept looking, not much is suspense, but curious. I wondered what was up when she asked the guy to sit and wait, (I’m thinking how typical) because she wasn’t ready, introduced him to her son and said it would only take a minute. Well as he, (her date) keened his eyes on her behind as she walked out the room…SMACK!!!, came the little boy’s hand right across his face as he said, “two things you don’t touch, my momma and my Doritos”- hysterical. I think I will always remember that commercial and in my opinion the best one this year for the class of humor. I must say that describing which segment they were targeting is pretty hard, but if I must, I would say I think it was marketed for the younger generation, single households definitely, and to each of the genders. I think the age range diversified from elementary kids with their parent’s income to I’d say, 40 year olds, but because of its humor, it could have been for anyone- although some might have taken it into offense.

Thursday, February 4, 2010

EOC week 4 Mad Men

I think Mad Men really hit the spot on shedding light on the advertising world in the sexest and racist days of the 60's. Regardless of the personal judgements depicted, I think it truly gives an accurate eye on what goes on in the marketing/advertising firms. As a student in marketing, I can learn alot on just the views and ideas of the managers and get an edge as to what companies like and dislike when they decide on what type of campaigns to run and also how they want to be percieved by their customers and general public. For my first time watching it, I liked it and would what another, if not more episodes.

EOC week 4 Favorite SuperBowl Ad

The 1995 Pepsi SuperBowl commercial of the little boy in the inner-tube would have to be one of my favorites, for that year definitely, and for most of the others. It features a boy, (elementary age) sitting in an inner-tube, drinking a Pepsi out of a bottle, with a straw on a beach. He then finishes sucking down all the Pepsi until all is gone except for a couple of drops, trying to accomplish finishing off every single drop, he continues sucking until he eventually sucks himself into the bottle.....hysterically funny and clever! I don't exactly remember what Pepsi's longtime arch rival and competitor Coca Cola did that year, but that's my point, I don't REMEMBER! I do on the other hand remember this one, and it sparked off that year's successful ad campaign for Pepsi with a follow-up series of resembling "sucked-up" themes. Congrats Pepsi, for again a great ad. Truly one of my most memorable and commendable commercials of all time.