EOC Week 9-Business Mission Statement

To introduce a new brand of men's fragrance, giving greater opportunity to men, making men, and women happy, with an objective of a 200% profit before tax, a 30% per year growth, and 20% of market share by first year of introduction. We will target a customer base of mainly young men and give them the most quality of fragrance and service with after-purchase incentives and discounts through affiliate companies. Our goal is to become the number one rated and sought after men fragrance in America by launch, and with success, option to go global by year two.