EOC Week 9- $10 Burger

I think for McDonalds to be able to offer a $10 burger on their menu and it be successful, it would have to be totally organic and huge. If they offered an all organic burger, including the condiments and toppings and even bread, they might have a phenomena in the fast-food world. I think there are a lot of health warranted people out there with a big enough budget to support it's survival. I think some people would buy it just to see how a $10 burger tastes, pure curiosity, and just may look at burgers differently and continue to buy them, superiority over other burgers. This could trigger McDonalds into creating a target market of a higher social class. I mean, it's not unheard of someone spending $10 or more for a burger at restaurants, it only would be a challenge because after all, it's McDonalds. So for them to convey the image of a "elegant," if you will, burger, or chopped up cow, they would have to reposition their ads just for the one burger to a more prestigious array of images-completely opposite from the campaigns used for their current products and value meals.