Volkswagen Facts
1. An economy car produced by the German auto maker Volkswagen (VW) from 1938 until 2003.
2. The longest-running and most-produced automobile of a single design.
3. The Beetle car was the benchmark for both generations of American compact cars such as the Chevrolet Corvair, and subcompact cars such as the Chevrolet Vega and Ford Pinto.
4. The Beetle was 13 ft (4.0 m) long and the Mini was only 10 ft (3.0 m).
5. The car was originally known as Käfer, the German word for "beetle"
6. It was not until August 1967 that the Volkswagen corporation itself began using the name "Beetle" in marketing materials in the US.
7. Adolph Hitler wanted a car that the common citizen could afford.
8. Ferdinand Porsche, the creator of the Volkswagen Type 1 (a.k.a. Beetle) was born in 1875 in a small village called Mattersdorf, which is now in Czechoslovakia.
9. 1934 the German government decided to award a contract to Ferdinand Porsche’s company to build Volkswagen prototypes.
10. Means: “people car.”
In episode 3 of MadMen, Volkswagen’s Lemon ad was referred to in a discussion about something completely else, (supposedly a advertisement meeting for another product) regarding the Beetle’s simplistic and inversed ad focusing on the Beetle’s disadvantages compared to its competitors. This ad was aimed at a completely different target market than its previous usual consumer, which sparked up this remarkable fifteen minute rant among the advertisement company’s employees. Creating a buzz about the ad that was featured in Playboy Magazine, it was a hit as an advertisement-simply getting people to talk about it.
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