EOC Week 9- $10 Burger

I think for McDonalds to be able to offer a $10 burger on their menu and it be successful, it would have to be totally organic and huge. If they offered an all organic burger, including the condiments and toppings and even bread, they might have a phenomena in the fast-food world. I think there are a lot of health warranted people out there with a big enough budget to support it's survival. I think some people would buy it just to see how a $10 burger tastes, pure curiosity, and just may look at burgers differently and continue to buy them, superiority over other burgers. This could trigger McDonalds into creating a target market of a higher social class. I mean, it's not unheard of someone spending $10 or more for a burger at restaurants, it only would be a challenge because after all, it's McDonalds. So for them to convey the image of a "elegant," if you will, burger, or chopped up cow, they would have to reposition their ads just for the one burger to a more prestigious array of images-completely opposite from the campaigns used for their current products and value meals.

EOC Week 9-Business Mission Statement

To introduce a new brand of men's fragrance, giving greater opportunity to men, making men, and women happy, with an objective of a 200% profit before tax, a 30% per year growth, and 20% of market share by first year of introduction. We will target a customer base of mainly young men and give them the most quality of fragrance and service with after-purchase incentives and discounts through affiliate companies. Our goal is to become the number one rated and sought after men fragrance in America by launch, and with success, option to go global by year two.

EOC Week 8- My USP compared to three others

My USP, in comparison to three other major competitors, is sex, or the idea of gaining an increase of sexual experiences and acquaintanceship with the opposite sex, by using my product. My whole goal is to introduce men to a fragrance that they like, and women adore. And by doing so, I wish to raise men' s confidence levels when being around women, and also, self-admiration by hopefully establishing more compliments when out on the town. Also, I wish to incorporate a bed-spay for females simply by promoting the cologne as such, not changing any part of the product at all, an idea given to me personally from a female. Another thing that will separate my product from others on the market, is simply the bottle that the cologne will come in.-A display on it's own, all glass bottle and holding base, to represent class, a satin-resembling, pillow shaped, black top, stainless-steel trim along base of cologne bottle holder, representing leading edge modernness, and two LED lights inside the base, one emitting red, (sex), and other emitting blue, (relax), onto the fragrance bottle itself, as if it were a celebrity on stage, in the spot light. One last feature of the bottle holder is to become a oil fragrance holder, (aimed at women) for when the cologne is all gone, and two sticks to accompany for use of aroma dispensing. The fragrance will exclusively be sold at premier department stores, such as Macy's, and Nordstroms, being priced around $75.00, to give customers a sense of value, uniqueness, and exquisiteness.

EOC Week 7-Pitch

"Twenty One 42," for her bed - A real man's fragrance. Inspired by the scent left behind on her bed from the exclusive, erotic, intimate night before. As she acquires the aroma propelled from her sheets, she can only embrace one thing from her memoir...him. The cologne is a light eau de toillette with a blend of oriental mixes of spices, amber, rich, musky, and citrus traits. Light enough so it doesn't annoy him or nearby-ers, but powerful enough so she can notice it from a close distance. In-between, I would say, of close and bold fragrances. Hoping to introduce a line for her, by way of a bed-spray, and traditional promotion for him as a cologne. Twenty One 42, represents the new male fragrance for the twenty-first century, inspiring young men to go out and get the girl of his dreams and grab attention of all noses along the way. Also, encompassing women alike to wish for a man of stature as she lays in her bed and fantasize of the one she can call hers, endeavoring among the streets when out around town, graciously searching for that familiar scent who bears her male counterpart, soon to be the physical remedy to her every need. The fragrance is about class, defiance, and confidence. Bottled in a see through glass case, with a top made to look like black satin, resembling a pillow, and a square-shaped holder made of all glass that the bottle rests in- with two tiny LED lights emitting from counter-corner of the base, on to the bottle of fragrance as if it was a celebrity on stage, in the spot light. Twenty One 42, inspired by woman, admired by men.

EOC Week 6 Campbell’s Soup

My ultimate favorite type of soup would have to be Campbell’s Chicken Noodle Soup mixed with either Campbell’s Cream of Chicken or Cream of Mushroom, or sometimes both. Since a child growing up my grandmother used to make this for all her grand children and she had her own recipe where she added other ingredients to it. So I guess every time I have a spoon-full of it, it brings me back to home and at stressed times, it comforts me. Also it tends to warm my body from the inside out on those frosty winter days and is a quick alternative to a meal when I’m rushing to have something to eat. I truly can say that I have never had chicken noodle soup as good as my granny’s recipe. I try to duplicate her way of making it, but it’s something about hers that just can’t be copied-guess it’s the granny’s touch!

Thinking of a great soup that would compliment Campbell’s condensed product line; I would have to say, Oxtail Soup. I think it would be a great new extension because there are so many people in this world who prefer, or by religion choose, beef over other meats. It is also a widely used soup in many cultures, but at the same time a unique food in many other countries. I love oxtail soup because the meat itself has a distinct flavor, and when mixing it with vegetables it is just mm…mm…marvelous; plus very nutritious.

EOC week 5 Super Bowl Commercial

Out of all of this year’s Super Bowl ads, the Doritos ad with the kid slapping his mom’s date was my most memorable. There were a few other commercials that were good, but this one just came out of nowhere and grabbed my attention by being, well how else can I say it, but…shocking. It gained notoriety in my book by being surpassing hilarious. It started out as being just another one of those happy-go-lucky, cheerful commercials of a guy taking out a beautiful date, but I knew something was to come of it because after all it was the Super Bowl, so I just sat there and kept looking, not much is suspense, but curious. I wondered what was up when she asked the guy to sit and wait, (I’m thinking how typical) because she wasn’t ready, introduced him to her son and said it would only take a minute. Well as he, (her date) keened his eyes on her behind as she walked out the room…SMACK!!!, came the little boy’s hand right across his face as he said, “two things you don’t touch, my momma and my Doritos”- hysterical. I think I will always remember that commercial and in my opinion the best one this year for the class of humor. I must say that describing which segment they were targeting is pretty hard, but if I must, I would say I think it was marketed for the younger generation, single households definitely, and to each of the genders. I think the age range diversified from elementary kids with their parent’s income to I’d say, 40 year olds, but because of its humor, it could have been for anyone- although some might have taken it into offense.

EOC week 4 Mad Men

I think Mad Men really hit the spot on shedding light on the advertising world in the sexest and racist days of the 60's. Regardless of the personal judgements depicted, I think it truly gives an accurate eye on what goes on in the marketing/advertising firms. As a student in marketing, I can learn alot on just the views and ideas of the managers and get an edge as to what companies like and dislike when they decide on what type of campaigns to run and also how they want to be percieved by their customers and general public. For my first time watching it, I liked it and would what another, if not more episodes.