EOC Week 10 Volkswagen Facts

Volkswagen Facts

1. An economy car produced by the German auto maker Volkswagen (VW) from 1938 until 2003.

2. The longest-running and most-produced automobile of a single design.

3. The Beetle car was the benchmark for both generations of American compact cars such as the Chevrolet Corvair, and subcompact cars such as the Chevrolet Vega and Ford Pinto.

4. The Beetle was 13 ft (4.0 m) long and the Mini was only 10 ft (3.0 m).

5. The car was originally known as Käfer, the German word for "beetle"

6. It was not until August 1967 that the Volkswagen corporation itself began using the name "Beetle" in marketing materials in the US.

7. Adolph Hitler wanted a car that the common citizen could afford.

8. Ferdinand Porsche, the creator of the Volkswagen Type 1 (a.k.a. Beetle) was born in 1875 in a small village called Mattersdorf, which is now in Czechoslovakia.

9. 1934 the German government decided to award a contract to Ferdinand Porsche’s company to build Volkswagen prototypes.

10. Means: “people car.”

In episode 3 of MadMen, Volkswagen’s Lemon ad was referred to in a discussion about something completely else, (supposedly a advertisement meeting for another product) regarding the Beetle’s simplistic and inversed ad focusing on the Beetle’s disadvantages compared to its competitors. This ad was aimed at a completely different target market than its previous usual consumer, which sparked up this remarkable fifteen minute rant among the advertisement company’s employees. Creating a buzz about the ad that was featured in Playboy Magazine, it was a hit as an advertisement-simply getting people to talk about it.

EOC Week 9- $10 Burger

I think for McDonalds to be able to offer a $10 burger on their menu and it be successful, it would have to be totally organic and huge. If they offered an all organic burger, including the condiments and toppings and even bread, they might have a phenomena in the fast-food world. I think there are a lot of health warranted people out there with a big enough budget to support it's survival. I think some people would buy it just to see how a $10 burger tastes, pure curiosity, and just may look at burgers differently and continue to buy them, superiority over other burgers. This could trigger McDonalds into creating a target market of a higher social class. I mean, it's not unheard of someone spending $10 or more for a burger at restaurants, it only would be a challenge because after all, it's McDonalds. So for them to convey the image of a "elegant," if you will, burger, or chopped up cow, they would have to reposition their ads just for the one burger to a more prestigious array of images-completely opposite from the campaigns used for their current products and value meals.

EOC Week 6 Campbell’s Soup

My ultimate favorite type of soup would have to be Campbell’s Chicken Noodle Soup mixed with either Campbell’s Cream of Chicken or Cream of Mushroom, or sometimes both. Since a child growing up my grandmother used to make this for all her grand children and she had her own recipe where she added other ingredients to it. So I guess every time I have a spoon-full of it, it brings me back to home and at stressed times, it comforts me. Also it tends to warm my body from the inside out on those frosty winter days and is a quick alternative to a meal when I’m rushing to have something to eat. I truly can say that I have never had chicken noodle soup as good as my granny’s recipe. I try to duplicate her way of making it, but it’s something about hers that just can’t be copied-guess it’s the granny’s touch!

Thinking of a great soup that would compliment Campbell’s condensed product line; I would have to say, Oxtail Soup. I think it would be a great new extension because there are so many people in this world who prefer, or by religion choose, beef over other meats. It is also a widely used soup in many cultures, but at the same time a unique food in many other countries. I love oxtail soup because the meat itself has a distinct flavor, and when mixing it with vegetables it is just mm…mm…marvelous; plus very nutritious.

EOC week 5 Super Bowl Commercial

Out of all of this year’s Super Bowl ads, the Doritos ad with the kid slapping his mom’s date was my most memorable. There were a few other commercials that were good, but this one just came out of nowhere and grabbed my attention by being, well how else can I say it, but…shocking. It gained notoriety in my book by being surpassing hilarious. It started out as being just another one of those happy-go-lucky, cheerful commercials of a guy taking out a beautiful date, but I knew something was to come of it because after all it was the Super Bowl, so I just sat there and kept looking, not much is suspense, but curious. I wondered what was up when she asked the guy to sit and wait, (I’m thinking how typical) because she wasn’t ready, introduced him to her son and said it would only take a minute. Well as he, (her date) keened his eyes on her behind as she walked out the room…SMACK!!!, came the little boy’s hand right across his face as he said, “two things you don’t touch, my momma and my Doritos”- hysterical. I think I will always remember that commercial and in my opinion the best one this year for the class of humor. I must say that describing which segment they were targeting is pretty hard, but if I must, I would say I think it was marketed for the younger generation, single households definitely, and to each of the genders. I think the age range diversified from elementary kids with their parent’s income to I’d say, 40 year olds, but because of its humor, it could have been for anyone- although some might have taken it into offense.

EOC week 4 Mad Men

I think Mad Men really hit the spot on shedding light on the advertising world in the sexest and racist days of the 60's. Regardless of the personal judgements depicted, I think it truly gives an accurate eye on what goes on in the marketing/advertising firms. As a student in marketing, I can learn alot on just the views and ideas of the managers and get an edge as to what companies like and dislike when they decide on what type of campaigns to run and also how they want to be percieved by their customers and general public. For my first time watching it, I liked it and would what another, if not more episodes.

EOC week 4 Favorite SuperBowl Ad

The 1995 Pepsi SuperBowl commercial of the little boy in the inner-tube would have to be one of my favorites, for that year definitely, and for most of the others. It features a boy, (elementary age) sitting in an inner-tube, drinking a Pepsi out of a bottle, with a straw on a beach. He then finishes sucking down all the Pepsi until all is gone except for a couple of drops, trying to accomplish finishing off every single drop, he continues sucking until he eventually sucks himself into the bottle.....hysterically funny and clever! I don't exactly remember what Pepsi's longtime arch rival and competitor Coca Cola did that year, but that's my point, I don't REMEMBER! I do on the other hand remember this one, and it sparked off that year's successful ad campaign for Pepsi with a follow-up series of resembling "sucked-up" themes. Congrats Pepsi, for again a great ad. Truly one of my most memorable and commendable commercials of all time.

EOC week 3 – Great Customer Service

My experience with great customer service will have to be the time that I found a torn up hundred-dollar bill in the street. It was only half of the whole bill so I thought that it could not be used and was considering just leaving it there, or discarding it after I had picked it up. Well, I ended up taking it home and thought about just keeping it as a memoir of some sort, but at the time, (I was around 13 and living with my grandparents) my grandma told me that it was a good possibility that I could get a new bill that I could spend if I sent it to the US Mint. So I grabbed a plain white envelope, searched for the Mint’s address out of the phone book, labeled it with their mailing address and my return address, licked a stamp, threw it on there and dropped it into the mailbox. I really only expected to receive the same torn, half hundred-dollar bill that I had sent off, probably with a little note explaining how sorry they were for not being able to exchange my poor torn bill for a nice new, crisp one, that of course I could spend anywhere in the world, but they didn’t. To my amazing surprise, they sent me a brand new, crisp hundred-dollar bill, the one that I had been imagining for like two weeks. It only took about two weeks for me to receive it including shipping time, I couldn’t believe it. I thought it would have taken at least a month or more and I would have had to call, or keep calling and give them all sorts of info like the serial number and date I had sent it, but I didn’t, and to add to it, they even sent me a little paper bill holder that encased the note…awesome service, Treasury!

EOC week 2 – My demographic

As a Generation Yer, I feel that the tendencies expressed by researchers on my behalf, are dead on. I must admit that being described as impatient is not the word. I am so impatient that I would rather do something dangerous and crazy to avoid waiting. Spending money on electronics is a major purchasing concern for me…I have to have the latest and advanced gadget out there; I don’t see how my grandparents kept those TV’s and radio for so long! I do tend to want to know why things work the way they do, not so much to the exact specs, but I have to have some insight on the schematics. I am family oriented-but of the new school…believing in family murals and values but not so much on that marriage thing, so maybe not that traditional. I also have to have a nice luxury car, but will never buy brand new, (why pay more when you can wait?) And now looking for that great place of mortar that I can call home, so I guess I’m entering my money making years, (thank God) where I can raise a tribe to continue the legacy I’m starting to build.

EOC week 2 - Favorite fast food

My favorite fast-food as a kid growing up in Mid-West America would have to be the Happy Meal at McDonalds. It really didn’t matter which one, either the cheese-burger, or nuggets, as long as I got a chance to see which cool new toy was available for me. But, I must say, I did have to eat, and man, did that little arch-handled box smell good. Good enough for me, (for a second anyway) to forget about that little toy and focus on dipping those little nuggets in the specially packaged barbeque, or sweet-n-sour sauce, or sinking my teeth in that absolutely delicious cheese burger. Of course, (with either choice of burger or nuggets) I had to devour the best French-fries ever made on Earth that complimented the meal. So great of a marketing plan, toy and food for a kid; it even came with a drink to wash down all that delicious food.

EOC

I am currently a digital film and television production technician with experience in corporate commercials, television production, public announcements, film production, web streams and music videos. On a mission to build a name brand, and make a footprint in the professional motion media industry. I am very knowledgeable with editing software, lighting equipment, camera equipment, working with people and making deadlines. I plan on one day becoming a major studio producer and director with hopes of one day making a blockbuster indie film. My drive force is impeccable, motivated by self and self starting. Every day for me provides a new opportunity to embrace the world’s creative fields and produce something that will outlast my time on this Earth, which hopefully in turn, will have a pleasant and meaningful impact on other people’s lives. My heart is in what I do, reflecting in my work and representing the image that clients wish to display to represent their business. Gifted with the ability to set trends and make waves, I also tend to have an ear for listening to what the client wants, not just making suggestions for my own personal preferences, controlling the output and quality of the consumer’s project. Quality is the key with me, always striving to achieve excellence and learning from my past experiences.