EOC Week 8- My USP compared to three others

My USP, in comparison to three other major competitors, is sex, or the idea of gaining an increase of sexual experiences and acquaintanceship with the opposite sex, by using my product. My whole goal is to introduce men to a fragrance that they like, and women adore. And by doing so, I wish to raise men' s confidence levels when being around women, and also, self-admiration by hopefully establishing more compliments when out on the town. Also, I wish to incorporate a bed-spay for females simply by promoting the cologne as such, not changing any part of the product at all, an idea given to me personally from a female. Another thing that will separate my product from others on the market, is simply the bottle that the cologne will come in.-A display on it's own, all glass bottle and holding base, to represent class, a satin-resembling, pillow shaped, black top, stainless-steel trim along base of cologne bottle holder, representing leading edge modernness, and two LED lights inside the base, one emitting red, (sex), and other emitting blue, (relax), onto the fragrance bottle itself, as if it were a celebrity on stage, in the spot light. One last feature of the bottle holder is to become a oil fragrance holder, (aimed at women) for when the cologne is all gone, and two sticks to accompany for use of aroma dispensing. The fragrance will exclusively be sold at premier department stores, such as Macy's, and Nordstroms, being priced around $75.00, to give customers a sense of value, uniqueness, and exquisiteness.

EOC Week 7-Pitch

"Twenty One 42," for her bed - A real man's fragrance. Inspired by the scent left behind on her bed from the exclusive, erotic, intimate night before. As she acquires the aroma propelled from her sheets, she can only embrace one thing from her memoir...him. The cologne is a light eau de toillette with a blend of oriental mixes of spices, amber, rich, musky, and citrus traits. Light enough so it doesn't annoy him or nearby-ers, but powerful enough so she can notice it from a close distance. In-between, I would say, of close and bold fragrances. Hoping to introduce a line for her, by way of a bed-spray, and traditional promotion for him as a cologne. Twenty One 42, represents the new male fragrance for the twenty-first century, inspiring young men to go out and get the girl of his dreams and grab attention of all noses along the way. Also, encompassing women alike to wish for a man of stature as she lays in her bed and fantasize of the one she can call hers, endeavoring among the streets when out around town, graciously searching for that familiar scent who bears her male counterpart, soon to be the physical remedy to her every need. The fragrance is about class, defiance, and confidence. Bottled in a see through glass case, with a top made to look like black satin, resembling a pillow, and a square-shaped holder made of all glass that the bottle rests in- with two tiny LED lights emitting from counter-corner of the base, on to the bottle of fragrance as if it was a celebrity on stage, in the spot light. Twenty One 42, inspired by woman, admired by men.