Objectives

To give men opportunity, to make men and women happy, to gain 200% profit before taxes, obtain 30% growth every year, and receive 20% of market share by introduction year, penetrating the global market by year two, and becoming the number-one rated and sought-after male fragrance in America. "Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, or ideas."-pg.3 Lamb Hair McDaniel-MKGT, so, I aim to bring forth opportunity to low confident, single men, looking for that special female to accompany him through life, or just one night. Not to promote sex but, companionship, and through the same principles introduce that special guy to a woman through use of her sense of smell- something like animal attraction. Also, to guys who just want to smell good, and feel good doing it, creating a delightful, 'happy', atmosphere to be in when wearing Twenty One 42.

The name is derived from products of the number seven, and I plan on marketing it that way in advertisements as the luckiest fragrance of them all. I feel as though setting a first year's profit margin at 200% of start-up costs is low compared to the potential of the fragrance market, and by having a such a considerably remarkable product. One sustainable competitive advantage will be the product's bottling, "An advantage that can not be copied by the competition."-pg.21 Lamb Hair McDaniel-MKGT.

Our target market, consisting of those designated by demographics as Generation Y-ers, "are about 60 million strong...plentiful enough to put their own footprints on society...spending nearly $200billion annually,"-pg.35 Lamb Hair McDaniel-MKGT, creating a remarkable market to target, and should generate enough spending toward my product to sustain the projected revenue objective.